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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.

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Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.

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In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.

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At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.
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Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?

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Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature

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What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.

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Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.

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One very happy client. (This isn’t what he looks like!)

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After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.

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I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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2007 July

22

Jul
2007

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By Chris

DM choice – great creative work that worked

On 22, Jul 2007 | No Comments | In Uncategorized | By Chris

I’ve just been asked to choose and review some direct marketing campaigns in preparation for a seminar I’m due to give to an audience of a few hundred (yikes!) in Prague in early September. I thought I’d share them on here first.

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22

Jul
2007

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My TV ad of the week – 23.7.07

On 22, Jul 2007 | No Comments | In Uncategorized | By Chris

Shreddies ‘Knitted by Nanas’ – Even though it’s from those Nestlé folk, it’s one of those charming, irreverent, cuddly ads you really enjoy watching over and over. It reminds me of that weird Alan Parker ‘Kelloggs’ film – The Road to Welville in its location, but this time without the enemas…

Watch it here.

15

Jul
2007

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My TV ad of the week – 16.7.07

On 15, Jul 2007 | No Comments | In Uncategorized | By Chris

Müller ‘Lick the lid of Life’ – I know it’s been around for a little while but it seems to have been given another airing. Gentle and genuine, 100 people from 1 to 100 years old talking about those simple pleasures in life. Ads like these don’t feel like you’re being sold to – it’s almost like an opportunity to ‘take part’.

Watch it here.

15

Jul
2007

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By Chris

Words of wisdom – Talking at The DMA Sharpen Up event

On 15, Jul 2007 | No Comments | In Uncategorized | By Chris

1, 2, 3, 4 – When I got a phone call around 3.20pm last Thursday from The DMA asking me if I could stand in for one of their speakers at a conference exactly 24 hours away, I was a little lost for words. The event was the regularly run ‘Sharpen Up’ – a copywriting course open to all who have to write during their day to day work. ‘How to be Constructively Critical of Your Work’ was the specific area I would be speaking about and I was them sent Piggy Lines’ Powerpoint presentation plus a follow up phone call from the man himself. Unavoidable other commitments had meant Piggy had had to pull out at the last minute. I always find myself these days telling people to put themselves into situations they feel uncomfortable in – it’s the only way to learn and progress. I said yes to this one and it turned out well worth it.

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08

Jul
2007

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By Chris

Buy this Album

On 08, Jul 2007 | No Comments | In Uncategorized | By Chris

White Stripes Icky Thump – Weird and wonderful, these two never cease to delight and shock and arouse. I hear different things every time I listen. A freakily classic album.

Buy it here.

08

Jul
2007

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My TV ad of the week – 9.7.07

On 08, Jul 2007 | No Comments | In Uncategorized | By Chris

Lloyds Bank’s Airmiles spot – the beautiful animation and stunning soundtrack make this a joy to watch again and again. The aural branding from the music is incredibly strong.

Watch it here.

08

Jul
2007

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I love typefaces

On 08, Jul 2007 | No Comments | In Uncategorized | By Chris

1, 2, 3, 4 – It’s difficult to explain to most people about how important typefaces are. Could you write a list of your top 3 fonts? How about your favourite 10? Now try 100… Are you having problems now? Rest assured though, you may not be able to name the font but, shown a few letters (sometimes just one will do), you’d probably recognise the brand – that’s how strong our association with typefaces is.

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03

Jul
2007

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What makes a successful ambient idea?

On 03, Jul 2007 | One Comment | In Uncategorized | By Chris

1, 2, 3, 4 – Last month, I was sent a stack of ‘ambient’ ideas that had run for a variety of different clients. My very good friend (a creative champion in every sense of the word) entitled the collection ‘Ace ideas’. Have a quick flick through them and see what you think. Here’s my critique.

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02

Jul
2007

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My TV ad of the week – 2.7.07

On 02, Jul 2007 | No Comments | In Uncategorized | By Chris

Boots ‘Get Beach Gorgeous’ – a lovely human insight – the nervousness of peeling off on a crowded beach in Summer to show off the bits that are covered up for the rest of the year.

Watch it here.

02

Jul
2007

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How to write better copy – part 1

On 02, Jul 2007 | No Comments | In Uncategorized | By Chris

1, 2, 3, 4 – I-m an art director by training so I can hear a collective ‘what does he know’ rise from the writing fraternity. Read a few of my posts and make your comments ‘ this is a two way thing after all.

Here we go.

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