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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.


Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.


In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.


At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.

Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?


Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature


What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.



Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.


One very happy client. (This isn’t what he looks like!)


After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.


I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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2008 September



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In Uncategorized

By Chris

What’s the plural of Phoenix?

On 16, Sep 2008 | No Comments | In Uncategorized | By Chris

One week today, catchpole&friends will officially close for good. We weren’t the first and judging by Craik Jones’ sad departure from the agency scene, we won’t be the last. What a year!

Four days from her wedding this Friday, I caught up with Luciana who’s taking a full-time job at EHS when she gets back from her honeymoon travels to cool places like Zanzibar! She’s working on what sounds like exhausting but incredibly rewarding new client business.

The fab Tui is freelancing in Leagas Delaney, questioning her future direction every hour. If you ever get a chance to see her illustration work, please do – she is so talented, much of it is wasted in the places she works.

Elliot has his new business venture ‘Bizual’ well underway, as well as numerous other projects to keep him busy. He’s a very clever guy and deserves a whole heap of success in the future, which I’m sure will come.

As for yours truly, it’s been a bit of a whirlwind. Work for Dometic, Manchester Square Partners, Watson Helsby, The Royal Marsden and a great new campaign for new client LinkedIn have all kept me incredibly busy. Ongoing interviews at numerous good agencies with great people have enabled me to talk about the things I love, namely creative work and running an agency. All this and two weeks in glorious sunny Italy have meant that there’s rarely been a spare moment.

One of my favourite bits of news this Summer was hearing from Sappi paper that I’d won their international awards scheme again for a third time. I won it for speculative work I’d produced for GetKidsGoing! – a brilliant charity which helps disabled kids and teens get sports wheelchairs so they can compete. One of their biggest success stories is a guy called David Weir. He’s already won two Golds in the Paralympic Games, hopefully a third this evening. The €50,000 prize money will help us produce a marketing/advertising campaign for them. Look out for the work later this year.

Never one to sit and wait for the next job or think that because I’m busy, I can’t fit anything else in, here’s a couple of spec posters for Wonderbra. Let me know what you think.

This one…


and this one…


Bye for now.

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