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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.


Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.


In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.


At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.

Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?


Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature


What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.



Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.


One very happy client. (This isn’t what he looks like!)


After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.


I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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2009 February



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By Chris

My new £10m house

On 26, Feb 2009 | No Comments | In Uncategorized | By Chris


I didn’t buy it. But I did commission it. It doesn’t exist yet, only as plans. It’s going to be built in Putney. And if a single chair can be bought for £19.4m, this place should be snapped up at a teeny £10m.

I was asked if I knew anyone who could illustrate it so I briefed my pal Mat at MDI Digital to create this 3D CG model. Amazing, isn’t it. And the best thing is, you can view it from any angle you like. If you want to see a hi-res version, just ask me. Check out MDI’s breathtaking work.Cod Shipped Tramadol

Best Job in the World

On 16, Feb 2009 | No Comments | In Uncategorized | By Chris


Yes, this has featured on thousands of blogs but I love it too. Millions of hits worldwide, over 16,000 applications for the job from every country in the world (apart from two, as far as I’m aware) and more people than you could ever have imagined knowing all about Queensland. Outstandingly simple – just a few small space B&W press ads in a few different languages and a fairly straightforward website (plus Facebook page and Twitters) and you have a gem of a campaign. See the site here.

People have even tattooed themselves to give themselves a ‘better chance of winning’ – to show they are more committed than anyone else I suppose. Perhaps they should be committed.

We want some of that!

What worries me slightly is that every client will want a bit of this. And how much do you charge for a website and some innocuous small space press ads? You’d be hard pushed to squeeze £25k for this and yet the reach is immense.

So, how about taking a digital media model of pay per click. Just 1p per click would have netted upwards of £50k. Then perhaps charge a small fee for every video entry uploaded (say £1) and you’ve got another £16k. Creative on top at say £14k and you’ve earned well over three times what it may have earned. And the best bit is the client pays less to begin with but more as the campaign works. Doesn’t everybody win this way? Low basic, high commission?


As idea generators, we really need to readdress the way we charge and what we charge for. A friend of mine was paid for one day’s freelance (£200 at that time) but came up with the name for all the healthy foods in Boots. ‘Shapers’ has been running for probably 20 years. Imagine if she’d negotiated 0.001p per purchase. Insignificant per item but she’d be a multi-millionaire by now, probably owning Boots!



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By Chris

Apple 1, O2 0

On 16, Feb 2009 | No Comments | In Uncategorized | By Chris


So those gorgeous folk at Apple have done it again. Minutes after arriving at their ‘Genius’ bar in the Apple Store on Regent’s Street, I’m being handed a brand new replacement iPhone. You see, my previous one took a rather nasty knock when it fell out of my back pocket in the swimming baths changing rooms. It also had a little swim too in a puddle near the lockers…

Owning up completely to the Genius I believe was my ticket to the new phone. Try and blame the gadget for the blank screen and I think there may well have been a price to pay. Anyway, a free phone was wonderful and adds even more confirmation (if ever needed) to my belief that these Apple fellas truly are the most customer-focussed company on the planet.

I’m afraid I can’t say the same for O2. ‘Sorry Sir – Apple don’t repair iPhones. You’ll have to buy a new one. They cost £350′. Just a little bit more knowledge needed Mr O2 about the options when things go wrong. Then perhaps I’ll love you too.

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